Since 1961, Clere has been South Africa’s trusted expert in hydration, beginning with the beloved Clere Glycerine, created by the Amka Family to soothe and care for dry, sensitive skin. This gentle, pure formula quickly became a household staple, offering relief that was safe for even the youngest family members. 

Over the years, Clere expanded its range to include deeply hydrating lotions, creams, tissue oils, and more, each designed to nourish and protect, bringing relief and radiance to millions. Clere Tissue Oil is now South Africa’s #1 choice, while our lotions and creams are cherished across the country, providing much-needed hydration for over 70% of South Africans facing dry, sensitive skin. Especially during harsh winter months, Clere’s products are trusted for their gentle, effective care.

Healthy skin is not only beautiful; it brings confidence, a sense of selflove, and the joy of feeling comfortable in one’s skin. That’s the gift Clere products bring to people – every day, all year round. Clere is about more than skincare; it’s about helping people feel at ease in their own skin and celebrating their beauty. From deeply moisturizing glycerine to nutrient-rich lotions and creams, Clere products nurture African skin, leaving it soft, smooth, and radiant. 

Today, we are proud to bring our expertise to the world, blending tradition with innovation. Our new, clean formulas incorporate advanced ingredients like ceramides, hyaluronic acid, and niacinamide, all in fresh packaging that reflects our commitment to quality. We also aim to advance our USP’s to suit the international market and working towards a sustainable packaging offering for the future.

Clere’s story is one of love, connection, and care. For generations, we’ve been here to nourish, protect, and celebrate the beauty in each person we touch. From our family to yours, we’re honored to be the hydration expert trusted for generations.